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Masterpiece Hair Solutions

Masterpiece Hair Solutions is a California based Salon who also sell hair extensions that other salon owner can sell to customers

The Process

How it came together.

01

Brand foundation

The client provided their logo, which we used as inspiration and a guide to develop the color palette and design style for the rest of the content.

The client provided their logo, which we used as inspiration and a guide to develop the color palette and design style for the rest of the content.
02

Color palette

The client provided a set of shades of which these 5 were finalized and were used throughout the design.

The client provided a set of shades of which these 5 were finalized and were used throughout the design.
03

Typography

The aim of the type choice was not to overpower the images but also hold its own and be readable according to the dimensions of the brochure. Juana Fontface was chosen with Regular and Semibold weights being used.

The aim of the type choice was not to overpower the images but also hold its own and be readable according to the dimensions of the brochure. Juana Fontface was chosen with Regular and Semibold weights being used.
04

Tri-fold brochure

The first part of the design were tri-fold brochures which were intended to be distributed to salon owners who wished to sell my client’s hair extensions.

The first part of the design were tri-fold brochures which were intended to be distributed to salon owners who wished to sell my client’s hair extensions.
05

Brochure exterior

The initial version of the outer side of the brochure aims to show the before and after of the hair extensions along with the available swatches and the cover of the brochure. The final version of the brochure differs somewhat from the initial version where a sea texture was added to the design on the client’s request. The client also later requested that the swatches be divided and the specifications for the hair extensions be mentioned in the before and after.

The initial version of the outer side of the brochure aims to show the before and after of the hair extensions along with the available swatches and the cover of the brochure. The final version of the brochure differs somewhat from the initial version where a sea texture was added to the design on the client’s request. The client also later requested that the swatches be divided and the specifications for the hair extensions be mentioned in the before and after.
06

Brochure interior

The initial version of the inner part of the design focuses on the application and benefits of the hair extensions

The initial version of the inner part of the design focuses on the application and benefits of the hair extensions
07

Booklet design

The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.

The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.
The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.
The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.
The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.
The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.
The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.
The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.

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