Fuller Form
Fuller Form is a consultative prototyping studio based in Los Angeles that brings deep technical expertise in CNC machining, SolidWorks, and manufacturing engineering, along with product strategy and go-to-market experience for hardware companies.
The Process
How it came together.
Concept
The first was mapping in a simple way what was the company and what we wanted to communicate. This way we had a clear path for us and to show the client.

Logo Design
The basic concept behind the logo was an alliterative 'F' of the name but also alludes to an extruder head, showing multiple paths converging into one. It has a style that is solid, industrial, but also energetic.



Color Palette
The color palette was selected to transmit energy but also an idea of industrial reliability.

Custom Icons
We made custom icons for the different areas that the company covers.

Website Design
And finally we apply everything in the web design.
