1
The client provided their logo, which we used as inspiration and a guide to develop the color palette and design style for the rest of the content.
2
The client provided a set of shades of which these 5 were finalized and were used throughout the design.
3
The aim of the type choice was not to overpower the images but also hold its own and be readable according to the dimensions of the brochure. Juana Fontface was chosen with Regular and Semibold weights being used.
4
The first part of the design were tri-fold brochures which were intended to be distributed to salon owners who wished to sell my client’s hair extensions.
5
The initial version of the outer side of the brochure aims to show the before and after of the hair extensions along with the available swatches and the cover of the brochure. The final version of the brochure differs somewhat from the initial version where a sea texture was added to the design on the client’s request. The client also later requested that the swatches be divided and the specifications for the hair extensions be mentioned in the before and after.
6
The initial version of the inner part of the design focuses on the application and benefits of the hair extensions
7
The next part was the booklet design which was to be placed in the salon for the customers to peruse and understand how the extensions work.
