Dahlisay Cafe
Dahlisay is a comprehensive cafe branding concept covering Logo design, Branding, Packaging and apparel design
The Process
How it came together.
Branding overview
The project is presented in the order of the creation of the branding assets, starting from the name, logo, colors and type.
The name
The idea behind the naming of the cafe is explained here. It combines two similar sounding words and aims to represent the meaning that both the words carry
Logo design
The logo combines multiple concepts in a pleasing manner and will be featured in all the designs.
Color palette
The brand palette aims to evoke a sense of friendliness that is to be associated with the cafe
Typography
Gabriela Stencil was the perfect choice of font for the brand as it had various weights and also captured the essence of Dahlisay quite well.
Apron design
These are the aprons designed for the workers in the cafe and features the two primary colors for the brand.
Headwear design
The headwear follows the same concept and has two color concepts both being the negatives of each other.
Coffee packaging
The packaging of the coffee beans were designed to have a premium feel to them while still maintaining the style of Dahlisay
Brownie box
The box design for brownies feature the brand along with designs along the center and corners which feature the dahlia flower
Coffee cup
The design for the coffee cup feature the logo at the centre with designs at the edges similar to the coffee bag design.
Signboard mockups
Various signboard mockups were created to show how the logo and name would appear on different places.
Pamphlet design
Pamphlet designs were also made keeping in line with the theme and color palette of Dahlisay.
Business cards
Business cards following a minimalist approach were also designed to be handed out to potential customers.
Menu design
Finally menu designs were made for the cafe featuring the logo and multiple illustrations.
