Franco Serra
Franco Serra is a real estate agent from Argentina that started his own brand and helps people to find their perfect home.
The Process
How it came together.
Logo concept
The logo reflects elegance, safety and reliability but in a dynamic way. Because of the conditions of use (mostly in sign in front of a house) it is simple and fast to read.
Building the mark
The design is based on the initials of the owner, an F and an S forming a key inside a keychain that close the logo and define its space.The gradients of blue and gold were chosen because these colors are associated with elegance but also security which is very important in the process of buying a house.
Logo variations
The logo was made to work in dark and light color and also in monochromatic.
Business cards
Business cards were made and printed, it is a good detail to keep in contact.
Social media frames
We also made customizable frames to use in social media with different houses' images.
Property signage
Also, we made designs of sale and rent signs, these are in front of the houses to let people know that the property is available.
