1
The first step is an exploration of the different concepts. Trying to understand the feeling of Hawaii and the ocean and what it means to be fresh.
2
The concept behind the logo is simple, aiming to develop a concise and recognizable icon that also communicates the brand in a fast and strong way. That is also why we used red, is a strong color that gives a new brand more strength.
3
We based the color pallette and the patterns in the sea. Regular and sunset for the freshness, peaceful and calm feeling.
4
The logo works good in negative and positive without much change.
5
The colors used reflect the concepts of ocean, calm and freshnes, and this is used with the red of the logo to make it more impactful.
6
To make the elements of the branding we did illustrations, this is useful to make the menus more readable but also gives the brand more personality.
7
And we applied it to the menu.
8
We did some suggested use for social media.
